SOLO NEBBIOLO et vites rarae’s established approach varies according to each and every estate requirement. We work with you all the way…
At this stage SOLO NEBBIOLO et vites rarae will support your estate in:
- ASSESSING consistence and edge of your communication tools (logo, web site and social media content, brochures, price lists, wine technical sheets and so on) and helps you out in either making them more effective or creating them from scratch.
- INDICATING projects and initiatives aimed at increasing your exposure abroad. Although not limited to, this includes getting your wines rated by internationally relevant authorities, organizing B2B incoming events with selected wine people across all functions (sales, press etc.), registering your wines only to selected international contests and attending corporate and sales happenings in Europe and overseas, when deemed necessary.
- BUILDING UP and KEEPING relationships with the domestic and international specialist press.
- PROVIDING guidance to subscribe to public funding schemes to finance Marketing and Sales initiatives on foreign markets.
Each estate has got a unique story and specific goals to pursue. With this in mind, here is what SOLO NEBBIOLO et vites rarae can do for you, either as a follow up from the previous steps, or as more encompassing integrated strategy:
- SELECTING international marketplaces either where you want to sell or where you want to make a better impact with your brand and your wines.
- CHERRY-PICKING wine importers and choosing them on the base of their existing wineries portfolio, thus avoiding conflicts with potential competitors of your estate.
- OVERSEEING shipping of sample wines and marketing collaterals from Italy and keeping constant connection with the trade recipients.
- MAKING A DECISION ON exhibitions and sales events it would be worthy to partake (potentially with other wineries so as to reduce economic burden) with an eye on your target and costs.
- ORGANIZING the presence of your estate to those exhibitions and events and attending them along with you or in your stead as the Brand Ambassador and Export Manager in order to locally provide marketing, sales and language support.
- ENCOURAGING the inception and execution of marketing and commercial actions to the benefit of the trade partners, ranging from in-house presentations (e.g. tasting of new vintages and vertical tasting), through to openings at your importers’ location, in-store tasting event at your key on-trade customers’ venue, and the definition of promotional proposals, including the design of relevant marketing material, so as to push sales of specific vintages.
If you feel like you need a professional and trust-worthy Marketing and Sales external resource, do not look any further!
SOLO NEBBIOLO et vites rarae is your one-of-a-kind partner with the experience to effectively and competitively represent your brand and your wines through an accurate advisory that frees up your time so that you may better concentrate on the daily running of your estate.
In case of events where more than one estate is represented by SOLO NEBBIOLO et vites rarae, the economic benefits are clear because the costs are shared among the participants whilst keeping a high standard of advisory.